Fooling around is serious stuff, whether it’s for the sake of our work or for the sake of our sanity. Don’t get me wrong: design can be serious stuff, and every professional has the right to take their craft seriously. But, somewhere in the myriad of analysis and tight deadlines, we’ve revoked our permission to play around with ideas and experiment.
I think being serious (or being "professional and business-like") is a way to sell the creative business. Especially in Singapore where most people do not understand, and even fear, design.
However, a solution has become a problem as most client are not aware of a good visual communication. Most of the time we are treated like tools. Where does this leave some of the designers in Singapore? Jaded. Therefore, no play. Very unfortunate.
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