Henderson Waves

I was at the Henderson Waves last Wednesday. More at my flickr set.

Issue 2.10 // Sketches

My sketches for February.







More at my flickr page.

Issue 02.10 // Nice. Printed. Paper.

Here is Jan - Feb's collection of free printed materials I picked up. The ones that caught my eyes are the Ettusais' (jp, sg) collateral:






Nice clean, light and clear typography throughout their marketing collateral sort of reminds you what their products are suppose to do. Hallmark of a good brand identity.

Issue 02.10 // Nice. Weekly. Videos. Wk 7

New Old Spice television commercial by Wieden+Kennedy.


[Via Kitsune Noir]


Behind the scene of The New Yorker cover. [Via Drawn and Quarterly]




A series of video by Wieden+Kennedy Entertainment about creative (and facial hair) people and their love for skateboarding.

This is a Bank

This is a good example how to humanise a corporate organisation. A business doesn't need the mythical "corporate look" to project the professional and reliable look.

This project was done by Michael Wolff & Company. Michael Wolff was half of WolffOlins before he left in 1983. The following is he on branding:

1. customers create brands.

2. organisations create brand identities.

3. brand identities are designed as a shorthand to express a set of values and qualities, so that customers can more easily build brands.

4. customers build brands by attributing qualities to them, and holding their own versions in their minds.

5. brands have to be useful, attractive and substantial before they can become valuable; people can sense substance, or lack of it.

6. the role of the brand identity is to constantly nourish the growth of the brand.

7. a brand identity reaffirms the values of the brand in every detail and every point of contact.

8. god is in the details and not just in the numbers. 'you can’t fatten a pig by measuring it.'

9. the whole is greater than the sum of the parts but it’s only throughout the whole that the parts can be represented and experienced.

10. the idea behind a successful brand has to be compelling and authentic.
if an organisation doesn’t believe in it, then why should anyone else.

[Via designboom]

Issue 02.10 // Nice. Random. Links. Wk7

I was sick (feverish, headache, sore throat) at the end of the third day of Chinese New Year. I suspected it was tonsillitis but the Dr Mark Flores (who, coincidentally, happens to be my Dad's tenant) at the polyclinic diagnosed otherwise on the fourth day. At the end of the fifth, everything pretty much subsided except for the headache which reached its peak. And, on its peak, bad thoughts crept into me. But, I vow never to let it happen again. Anyway, here are the links:

1. V for Valentine [Ministry of Type]
2. World Press Photo 2010 [Via Creative Review]

Gunkanjima – Battleship Island

Photography © Ken Lee and Skorj / Magnesium All Rights Reserved.

Battleship Island is an English translation of the Japanese nickname for Hashima Island, Gunkanjima (gunkan meaning battleship, jima being the rendaku form of shima, meaning island). The island's nickname came from its apparent resemblance to the Japanese battleship Tosa due to its high seawalls. It also is known as the Ghost Island.

Via BoingBoing

Happy CNY/Valentine's Day

Reads Xin (in mandarin, heart and new sounds the same) Nian Kwai Le!

NOT: Creative

Hello visitors, notaboutwill is now part of NOT: Creative and has gone under NOT's branding of the magic hexagons.

NOT: Creative is a visual communication studio which does visuals, communications and shit like that strate-magically™! More about NOT and its branding soon.

sketch // short hair girl

Issue 02.10 // Nice. Weekly. Videos. Wk 6

Tom Gauld x W+K x Coke.
Via Ads of the World

Issue 02.10 // Nice. Weekly. Videos. Wk 5.

This a beautiful short animation film that is too short. Garuda by students of Gobelins: Nicolas Athane, Meryl Franck, Alexis Liddell, Andres Salaff, Maïlys Vallade, students at Gobelins. [Via Kitsune Noir]


Nice animated illustrations by Andy Rementer. [Via Drawn!]


Interview with Saul Bass. Not sure if I totally agree with on a few of those points but its nice to know even the best face everyday problem everyday designer face.


The Lego craze continues well into 2010. In fact, I got tons of Lego news starred in my GReader that I, initially, wanted to post. [Via Kitune Noir]


[Via BoingBoing]