Raffles Institution Prospectus

This was my second full and last publication which I complete from start to finish for Orbital.

The prospectus was targeted towards prospective students and, mainly, their parents. The front cover was a macro shot of the school tie. It was to imbue a sense of prestige from being able to wear the tie. From a branding perspective, it was definitely strong since the prospective students and parents will be able to recognise the school tie from then on.

The following are sample spreads from the prospectus.

The diagonal pattern of the tie was kept throughout the publication as a design element.

The inside of the back cover contained A LOT of school information and therefore had to be converted to a gatefold.

For more images of the prospectus, visit my Orbital Group flickr set.