1. Urban Planning Integrated Into a Volcano. [Archdaily]
2. An Oldie But Goodie: 9 Ways to Improve An Ad. [welcome to optimism]
3. Seven Lies About Lying Part 1 & 2. [nytimes's Zoom via kottke]
Lies are effective because we are insecure about many of our beliefs and are quite vulnerable to the suggestion that those beliefs might be false.
4. Blood Powered Lamp by Mike Thompson. [Apartment Theraphy NY]
5. Hilton Trades Beverly Hills for Beveled Hills. [Brand New]
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