MDIS Student Council

As one of the founders of the MDIS Student Council (SC), I had the opportunity to create its branding.

concept + art direction + design + illustration + photography

Zsofi Tapas Bar

Art directed and designed a saleskit and weekly promotion flyers and posters for a local tapas bar, Zsofi. Using colours and illustrations that are synonymous with Spain, a visual branding was created to differentiate and stand out from other similar themed bar.

concept + art direction + design + illustration + photography

Issue 02.10 // Nice. Weekly. Videos. Wk 8

A stop motion video by Nobody Beats the Drum [Via ChangetheThought]. After watching the video, I spent the rest of the day wondering how they plan for such a shoot.


Kanye West has redesign his blog, and on it a new music video.


Michael Moloney, a filmmaker, and John Hooper, a photographer, collaborated on this video for If You Could Collaborate. Watch out for the part when they filmed camera flashes on the hillside at about 0:40. [Via Kitsune Noir]

Henderson Waves

I was at the Henderson Waves last Wednesday. More at my flickr set.

Issue 2.10 // Sketches

My sketches for February.







More at my flickr page.

Issue 02.10 // Nice. Printed. Paper.

Here is Jan - Feb's collection of free printed materials I picked up. The ones that caught my eyes are the Ettusais' (jp, sg) collateral:






Nice clean, light and clear typography throughout their marketing collateral sort of reminds you what their products are suppose to do. Hallmark of a good brand identity.

Issue 02.10 // Nice. Weekly. Videos. Wk 7

New Old Spice television commercial by Wieden+Kennedy.


[Via Kitsune Noir]


Behind the scene of The New Yorker cover. [Via Drawn and Quarterly]




A series of video by Wieden+Kennedy Entertainment about creative (and facial hair) people and their love for skateboarding.

This is a Bank

This is a good example how to humanise a corporate organisation. A business doesn't need the mythical "corporate look" to project the professional and reliable look.

This project was done by Michael Wolff & Company. Michael Wolff was half of WolffOlins before he left in 1983. The following is he on branding:

1. customers create brands.

2. organisations create brand identities.

3. brand identities are designed as a shorthand to express a set of values and qualities, so that customers can more easily build brands.

4. customers build brands by attributing qualities to them, and holding their own versions in their minds.

5. brands have to be useful, attractive and substantial before they can become valuable; people can sense substance, or lack of it.

6. the role of the brand identity is to constantly nourish the growth of the brand.

7. a brand identity reaffirms the values of the brand in every detail and every point of contact.

8. god is in the details and not just in the numbers. 'you can’t fatten a pig by measuring it.'

9. the whole is greater than the sum of the parts but it’s only throughout the whole that the parts can be represented and experienced.

10. the idea behind a successful brand has to be compelling and authentic.
if an organisation doesn’t believe in it, then why should anyone else.

[Via designboom]

Issue 02.10 // Nice. Random. Links. Wk7

I was sick (feverish, headache, sore throat) at the end of the third day of Chinese New Year. I suspected it was tonsillitis but the Dr Mark Flores (who, coincidentally, happens to be my Dad's tenant) at the polyclinic diagnosed otherwise on the fourth day. At the end of the fifth, everything pretty much subsided except for the headache which reached its peak. And, on its peak, bad thoughts crept into me. But, I vow never to let it happen again. Anyway, here are the links:

1. V for Valentine [Ministry of Type]
2. World Press Photo 2010 [Via Creative Review]